Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa. 

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.  

Think finance is stuffy? Think again.  

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented. 

Digital Acquisition Manager  in our office in London 

Responsibilities 

• Tracking, monitoring, implement, and manage digital acquisition strategies across various channels including social, search, and programmatic platforms. 

•  Oversee ad operations, ensuring the effective tracking, delivery and optimization of digital advertising campaigns. 

• •Generate and implement data solutions to track and analyze the performance of digital paid activities (data layer). 

• Manage and optimize mobile application campaigns, ensuring seamless integration with CRM systems (AppFlyer or other tool). 

• Utilize a Customer Data Platform (CDP)  to create, segment, and target audiences for digital campaigns (experience of using CAPI or other form of integration. 

• Collaborate with cross-functional teams to ensure cohesive and comprehensive marketing strategies. 

• Foster a culture of innovation within the marketing team, encouraging the exploration of new digital acquisition methods. 

• Maintain a strong understanding of the latest trends and best practices in digital marketing and paid media. 

Skills & Competencies 

• Hand-on knowledge of MMP's: Appsflyer, Branch, Adjust, Singular etc 

• Strong knowledge of GTM (custom tag), Google Analytics, Google Ads, Facebook Blueprint, or similar. 

Experience Requirements 

• Bachelor's degree in Marketing, Business, or a related field. 

• 3-4 years of experience in digital acquisition marketing, with a proven track record of managing successful campaigns. 

• Strong background in ad operations and experience with digital paid activity tracking. 

• Experience with Customer Data Platform (CDP) for audience generation and segmentation. 

Perks 

Each of our offices has its special perks; be it ‘no ties’, free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you’re sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more. 

The benefits you can expect at your Equiti workplace include: 

• Competitive salary package 

• Performance-based bonus 

• Medical insurance coverage for employees and family members 

• Smart working options 

• Employee wellness initiatives 

• Personalized career development 

• Company lunch in the office 

• Regular company events 

With energy, drive, and imagination, there’s no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences. 

Equiti is an equal opportunity employer. 

“Equiti” refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.