Business intelligence (BI) analysts transform data into insights that drive business value. Through use of data analytics, data visualisation and data modelling techniques and technologies, BI analysts can identify trends that can help other departments, managers and executives make business decisions to modernise and improve processes in the organisation.
The BI analyst role is becoming increasingly important as organisations move to capitalise on the volumes of data they collect. BI analysts typically discover areas of revenue loss and identify where improvements can be made to save the company money or increase profits. This is done by mining complex data using BI software and tools, comparing data to competitors and industry trends and creating visualisations that communicate findings to others in the organisation.