Fintech, the intersection of finance and technology, is a field experiencing exponential growth. According to a study by Market Data Forecast, the global fintech market is expected to reach USD 324.1 billion by 2026, growing at a CAGR of around 23.41% from 2021 to 2026. As this sector expands, so does the demand for skilled content writers who can elucidate complex financial concepts with clarity and creativity.
If you're a writer with a passion for finance, or a finance professional with a flair for words, content writing for a fintech firm could be the perfect career path for you. But how do you get there? What skills do you need, and what steps should you take to break into the world of fintech content writing?
Strong writing and editing skills: Just like Revolut, a leading fintech firm, explains in their job listings, you'll need to articulate complex ideas with clarity, grammar, and style, and transform raw information into compelling pieces of content.
Deep understanding of fintech concepts: Fintech is a broad field encompassing areas like blockchain, cryptocurrencies, mobile banking, robo-advisors, and more. You'll need to have a solid grasp of these concepts, akin to the writers at Finextra, a leading fintech news service.
Research skills: Fintech, being a tech-intensive field, requires content writers to constantly stay abreast of the latest innovations. For instance, the writers at CoinDesk have a knack for converting the latest happenings in the blockchain and crypto world into engaging stories.
Teamwork and independence: The ability to collaborate and yet work independently is a must. At TransferWise (now Wise), for example, content writers often work across teams, but also have the autonomy to work on individual projects.
Embrace fintech knowledge: To write effectively about fintech, you need to understand it. Resources like "The Age of Cryptocurrency" by Paul Vigna and Michael J. Casey, or "Bank 4.0" by Brett King provide deep insights into the field. Subscribing to fintech blogs like Finovate, attending webinars and conferences like Money20/20, will keep you updated about the latest trends and developments.
Build a niche-specific portfolio: Demonstrate your ability to write about fintech topics by building a portfolio. Start a blog, contribute articles to finance platforms like Seeking Alpha, or publish thought leadership pieces on LinkedIn. For example, consider how Nik Milanović, a regular contributor to TechCrunch, showcases his fintech knowledge through his articles.
Networking is crucial: Fintech events like the Paris Fintech Forum or Finovate conferences are excellent opportunities to meet industry insiders. Connect with fintech professionals on LinkedIn, and join fintech communities like the Financial Services Club or Fintech Circle to learn about job opportunities.
Prioritize quality over quantity: Like the in-depth reports of CBInsights, your content should be well-researched, informative, and catered to your target audience.
Stay innovative: In a rapidly-evolving field like fintech, creativity is key. Think about how Lemonade Insurance disrupted the insurance industry with its unique business model - your content should strive for similar levels of innovation.
Stay up-to-date: Regularly read fintech news on platforms like LiquidityFinder, Finextra,
In an era of rapidly-evolving technology, it's natural for professionals in all fields, including copywriters, to feel a twinge of apprehension about the rise of AI. As AI-driven content generators like Open AI's Chat GPT have demonstrated, artificial intelligence is capable of producing coherent and contextually accurate written content. But does this mean copywriters should fear for their jobs?
The simple answer is no, and here's why:
1. AI Lacks Human Creativity: While AI can generate content based on prompts and data, it can't replicate the human ability to think outside the box, make connections between disparate ideas, or develop a unique voice and tone. For instance, the creative slogans in Apple's "Think Different" campaign or Nike's "Just Do It" are hard to imagine coming from an AI.
2. AI Can't Understand Nuance: AI might be improving, but it still struggles with understanding subtleties of language, cultural references, and context. A copywriter, on the other hand, can read between the lines, understand nuances, and tailor content accordingly.
3. Ethical Judgement: AI can't make ethical judgements or consider the potential moral implications of the content it generates. Copywriters play a crucial role in ensuring that content is sensitive, ethical, and appropriate for the intended audience.
That being said, rather than viewing AI as a threat, copywriters should consider AI a useful tool that can help them in their work.
1. AI Can Aid Research: AI tools like Frase can help copywriters conduct research more efficiently, summarising information from various sources and even identifying SEO opportunities.
2. AI Can Automate Repetitive Tasks: From drafting simple reports to generating metadata, AI can handle repetitive tasks, freeing up time for copywriters to focus on more complex and creative tasks.
3. AI Can Provide Insights: AI tools like Grammarly or Hemingway Editor can provide real-time feedback on grammar, readability, and sentence structure, helping copywriters improve their writing.
4. AI Can Assist With The Structure Of Written Content: tools like Koala Writer will give the basic structure of an SEO optimised article within a couple of minutes, often with impressive results. The structure that is provided is often a very useful guide to get through any writer's block. Chip away at, and add to the structure to end up with an article in your own voice.
Once you have developed some prompt writing skills, you can always have an additional line on your CV as an "AI Prompt Writer", or indeed become a specialist in this field. Some companies are now paying fat salaries for prompt writers. (https://www.forbes.com/sites/bernardmarr/2023/05/11/the-hot-new-job-that-pays-six-figures-ai-prompt-engineering/):
The demand for AI prompt writers is growing rapidly, as businesses are looking to use AI to create more engaging and informative content. As a result, AI prompt writers are in a strong position to negotiate for high salaries. AI prompt writers can help businesses save time and money by creating content more quickly and efficiently.
The rise of AI in the field of content creation isn't a death knell for copywriters but rather an opportunity. Copywriters who embrace AI and learn how to leverage it in their work will likely find themselves at the forefront of their field, combining their unique human creativity and insights with the efficiency and data-processing capabilities of AI. As Tom Fishburne, a renowned marketoonist, said, "The best technology in the world doesn't replace humans. It amplifies humans."
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